Original Brief

I have been set the challenge of creating a detailed package to promote a new film within the horror genre. The promotional package itself will include a film trailer, film poster and the front cover of a film magazine. The three pieces I create, will attract and lure in the target audience of my new Supernatural Horror film. However, the main aim of these three pieces is to promote the film itself and to effectively feature, the common conventions of the three types of media listed above. Lastly, I will aspire to make my three pieces of media original, unique and eye-catching so that my chosen target audience will be successfully encouraged to go and watch my new film. I will ensure this new film fulfils their needs and exceeds their expectations.

It is said that ‘’Horror films seek to elicit a negative emotional reaction by playing on the audience’s most primal fears. Horror films often deal with the viewer’s nightmares, hidden worst fear, revulsions and terror of the unknown.’’ This quote may sound appealing too many; those who thrive on watching horror films and feel a sense of satisfaction afterwards. This is because horror films are for many; their favourite piece of media, therefore they are looking for a horror film that is able to make them feel satisfied and lifted.